Companies can use an array of tactics to make sure that their data products inspire action — and create value.
Barbara H. Wixom and Gabriele Piccoli
Companies need to evolve and shift thinking around what it means to have a data-driven culture.
A Q&A with AWS’s Rahul Pathak on the advantages of transitioning your company to a data-driven enterprise.
Companies today are swimming in data — but how do we build a data strategy that creates value?
A pharmaceutical giant enlists a consultant to help create an industry-leading global compliance system.
MIT SMR Connections
There has been a huge demand for data scientists in the past decade. Is that about to change?
Jeffrey D. Camm, Melissa R. Bowers, and Thomas H. Davenport
Five essential management practices illustrated through the lens of sports analytics.
A recent study connects the fear of disruption with technology investment at large companies.
Brands must focus on what their customers have in common — not what makes them different.
An infographic based on the 2018 Data & Analytics Report by MIT Sloan Management Review illustrates how companies can better engage with customers using analytics.
Large amounts of data don’t inherently remove sampling bias; in fact, they may make it worse.