Diversity & Inclusion
Making the Case for ‘Subjective Age’ in the Multigenerational Workforce
Research points to ways companies can help employees of all ages thrive in today’s multigenerational workplace.
Demographics
Latest
Global Strategy
Ranking How National Economies Adapt to Remote Work
A country’s mix of occupations, technology backbone, and demographics impacts its conditions for remote work.
Sarah H. Bana, Seth G. Benzell, and Rodrigo Razo Solares
AI & Machine Learning
The New Economic Benefits of Older Workers
Many countries with aging populations are also experiencing growth in their gross domestic product.
Daron Acemoglu and Pascual Restrepo
Marketing Strategy
Seeking Scale? Think Old
An excerpt from The Longevity Economy describes the opportunities in catering to older adults.
Theodore Kinni
Marketing Strategy
Ethnography in Action at Wells Fargo
Wells Fargo Bank used ethnography to better understand how customers use its products.
Leslie Brokaw
Chief Marketing Officers See True Value in Social Media
A survey of 100 CMOs says that more than 89% are influenced by social data when making decisions.
Global Strategy
Flat World, Hard Boundaries – How To Lead Across Them
Today’s collaborative and creative leaders engage in six boundary spanning practices.
Chris Ernst and Donna Chrobot-Mason
Marketing Strategy
Selling to Many Cultures — Within the U.S.
Too many companies do not effectively target growing ethnic and immigrant markets within the U.S.
Frank V. Cespedes and Michael Wong
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