
Experimentation
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Innovation Strategy
New Ways To Evaluate Innovative Ventures
Measuring learning instead of short-term results is key.
Ray Stata

Innovation Strategy
Strategic Innovation and the Science of Learning
Vijay Govindarajan and Chris Trimble


Developing Strategy
Strategy, Science and Management
Today’s world calls for less hypothesis testing and more systematic observation.
James Brian Quinn

Executing Strategy
Strategy Innovation and the Quest for Value
The author discusses how to improve strategy making.
Gary Hamel
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