Developing Strategy
The Five Stages of Successful Innovation
Defining an innovation process increases companies’ future value.
Defining an innovation process increases companies’ future value.
The history of the Swedish retailer IKEA illustrates the role that adaptation and experimentation play in the development of an innovative strategy.
Measuring learning instead of short-term results is key.
Today’s world calls for less hypothesis testing and more systematic observation.
The author discusses how to improve strategy making.