WeWork’s free fall has fed a spirited discussion over how we define the business of technology; Amazon’s Jeff Bezos has changed capitalism — and possibly democracy; the sharing economy expands.

The most valuable companies in the world have harnessed platforms’ power to achieve rapid growth and market dominance. But as these platforms have grown in size and scale, the opportunity for abuse has become very real — while profitability isn’t coming easily even for successful platforms. In an interview with MIT SMR, the authors of The Business of Platforms bust the myths and outline the pitfalls of platform strategy.

The rise of digital giants in the gig economy has brought new scrutiny to how companies should manage contingent workers. This new landscape offers new flexibility and opportunity, but workers also face unpredictability, with inconsistent incomes and scant benefits. Companies and managers can take three practical measures to help support these workers in the future.