Small and midtier brands have unique opportunities to provide value in the new consumer environment.
Improving customer experience offers more long-term benefits than “earn-and-burn” loyalty programs.
Jess Huang, Phyllis Rothschild, and Jamie Wilkie
New research shows that mobile advertising targeted to consumers based on their locations can be effective.
Zheng Fang, Xueming Luo and Megan E. Keith
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