
Customers
Marketing With Generative AI: Harvard Business School’s Ayelet Israeli
On the Me, Myself, and AI podcast, Harvard Business School’s Ayelet Israeli discusses AI’s customer research potential.
On the Me, Myself, and AI podcast, Harvard Business School’s Ayelet Israeli discusses AI’s customer research potential.
In a polarized culture, market to your brand’s top supporters, who can help build your fan base among skeptics.
Marketers should prioritize digital and e-commerce initiatives to offer customers engaging virtual shopping experiences.
In a Q&A, Eventbrite CMO Tamara Mendelsohn discusses how the pandemic deepened the company’s connections with customers.
As consumers purchase access to goods rather than the goods themselves, their connections to brands will change.
Companies must carefully weigh potential outcomes before taking a public stance on important but controversial issues.
Home Depot’s Huiming Qu discusses how the home improvement retailer leverages AI to improve the customer experience.
Latia Curry outlines the steps a brand should take to communicate their values to customers.
Brands must focus on what their customers have in common — not what makes them different.
The latest revival of Nike’s “Just Do It” campaign shows the power of prioritizing customer demand over social approval.
Sharing consumers’ positive stories about a brand can be a highly effective marketing strategy.
The 2014 research report by MIT Sloan Management Review and Deloitte finds that measurement sophistication is finally taking hold in social business.
The ideal role of marketing was articulated 60 years ago. How close to the ideal have we come?
Certain types of marketing techniques — those aimed at increasing customer lifetime value (CLV) — can be linked to stock price increases.
Sophisticated relationship management resources alone won’t make customers more loyal.
A new book argues that companies need to adapt to a fundamental change in business.
Seven strategies that can make marketing both relevant and rigorous in today’s world.
Conceptual frameworks provide insight into creating marketing strategies targeted at groups.