Marketers should prioritize digital and e-commerce initiatives to offer customers engaging virtual shopping experiences.
In a Q&A, Eventbrite CMO Tamara Mendelsohn discusses how the pandemic deepened the company’s connections with customers.
Tamara Mendelsohn, interviewed by Ally MacDonald
As consumers purchase access to goods rather than the goods themselves, their connections to brands will change.
Carey K. Morewedge
Companies must carefully weigh potential outcomes before taking a public stance on important but controversial issues.
Kimberly A. Whitler
Latia Curry outlines the steps a brand should take to communicate their values to customers.
Latia Curry and Elizabeth Heichler
Brands must focus on what their customers have in common — not what makes them different.
Sharing consumers’ positive stories about a brand can be a highly effective marketing strategy.
Renée Richardson Gosline, Jeffrey Lee, and Glen Urban
The ideal role of marketing was articulated 60 years ago. How close to the ideal have we come?