Marketing Strategy
Merging the Brands and Branding the Merger
When one company acquires another, executives have 10 distinct options for the corporate rebranding.
Mergers & Acquisitions
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Financial Management & Risk
Avoiding Lemons in M&A Deals
How can companies resolve the two issues of M&As: the acquiring company’s struggle to value the target’s resources and the need for the parties to agree on a price?
Financial Management & Risk
Reducing the Risk of Acquisition
Identifying and addressing the environmental factors that can affect success
Shopping for R&D
A pair of new research studies points to strategies for making the most of technology acquisitions.
Financial Management & Risk
Which Takeovers Are Profitable? Strategic or Financial?
Are strategic takeovers more profitable than financial deals, which are usually hostile transactions?
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