Millennials

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Older and Wiser? How Management Style Varies With Age

The starting point for managing age diversity is to develop a basic understanding of cross-age differences in working style. The authors found that management style varied more with age than with any other characteristic in their survey. Younger managers prefer narrower approaches to management, while older ones tend to work through others and focus on the big picture. Being attuned to style differences can make it easier for individuals to navigate their working relationships effectively.

The Right Way to Market to Millennials

Hiring a celebrity to promote a brand is a standard marketing tactic. However, companies trying to reach social-media-savvy millennials are turning to an alternative option: connecting with “micro-influencers” whose Instagram or YouTube followers see them as more authentic advocates for specific products.

Can Social Media Cultivate Long-Term Loyalty?

If your brand is on Instagram or other social media platforms, your current followers are likely also your future customers. Engaging them now, and continuing to keep them engaged, can influence the likelihood of maintaining – and reaping the benefits of – their long-term loyalty.

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