Promotions

If more women are to be promoted into leadership posts in the financial services industry, a cultural change is needed.

Five practical strategies for motivated employees who want to stand out from the crowd.

The number of women on corporate boards has risen substantially over the past decade, but the growth rate is slowing. Why?

What’s smarter: To charge separately for extras — or to combine all charges into one total price?

A company must have a three-dimensional view of its brand.

When targeted promotions appeal to non-targeted customers.

Deep discounting strategies provide decidedly mixed long-term benefits.

Loyalty programs must enhance the overall value of the product or service and motivate buyers to make their next purchase.