Innovation Strategy
The Unconventional Innovator Who Created Wikipedia
Wikipedia’s creation required the determined efforts of an unconventional, original thinker.
User Communities
Latest
Customers
The Secret to Successful Knowledge Seeding
Building a sophisticated online user community a begins with a smart approach to seeding it with expert knowledge.
Digital Marketing
Finding the Right Role for Social Media in Innovation
Social media provides a game-changing opportunity to support innovation and new product development.
Innovation Strategy
Collaborating With Customer Communities: Lessons From the Lego Group
For the Lego Group, a close bond with user communities is not a pipe dream but a reality.
Marketing Strategy
Do-It-Yourself Brand Creation
What happens when user communities—connected by the Internet—start to create their own brands?
Innovation Strategy
The Power of a Mobilized Community
A new book highlights the role of communities in the diffusion of radical innovations.
Do-it-yourself brand creation
New research explores the considerable potential of user-generated brands.
Innovation Strategy
Innovation by User Communities: Learning From Open-Source Software
User innovation communities present a great advantage over manufacturer-centered development systems.
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