Social media provides a game-changing opportunity to support innovation and new product development.
Deborah L. Roberts and Frank T. Piller
For the Lego Group, a close bond with user communities is not a pipe dream but a reality.
Yun Mi Antorini, Albert M. Muñiz, Jr. and Tormod Askildsen
New research explores the considerable potential of user-generated brands.
User innovation communities present a great advantage over manufacturer-centered development systems.