MIT’s Yossi Sheffi and sustainability expert and author Andrew Winston debate and discuss the role of for-profit businesses in supporting — and investing in — sustainability goals.

How much can we expect business to lead on sustainability? What should be a company’s biggest priority: serving its shareholders, providing jobs, or addressing the health of our planet?

This on-demand recording from our live event on MIT’s campus brings together two leading voices in the sustainability debate to answer these questions. Watch MIT’s Yossi Sheffi and sustainability expert and author Andrew Winston debate and discuss the role of for-profit businesses in supporting — and investing in — sustainability goals.

In this on-demand recording, the speakers tackle:

  • Whether consumers are willing to pay to support sustainability
  • The extent to which companies’ sustainability efforts serve marketing goals instead of sustainability goals
  • How some companies are taking real action for sustainability, and what that can mean for the long run
  • Alternative options if neither government nor business wants to make the hard choices

7 Comments On: Critical Questions Live: Is It up to Business to Save the Planet?

  • saeid parsa | November 1, 2018

    Hello,
    I believe what company’s could do is to assist the lower income shoppers in their area by distributing goods which are going out of date soon free or with discount using voluntary workers and doing that they could get reduction on taxes and gain more customers, and more profit. This could be simulated in a small town to see the effect. The companies could be food companies, closing, furniture and any other company. The effect could be health related, closing the gap between different incomes and better social relations between members of society.
    Sincerely yours,
    saeid parsa

  • saeid parsa | November 1, 2018

    Hello,
    On the pollution problem and earth temperature increase, I believe all sources of pollution should use new Nano filters and dryness of earth in different countries could be solved by purifying sea water using Solar Ponds, Solar concentrater and planting different vegetation for food.
    Using electrical engines for cars trains, and planes and solar power stations.
    All the best,
    saeid Parsa

  • saeid parsa | November 1, 2018

    Hello,
    Recycling plastics,metals and other materials in a systematic, using healthy and clean appliances does protect the raw materials and creates jobs, some artists are making very nice part of art from these waste materials.
    Good Luck,
    Saeid Parsa

  • saeid parsa | November 1, 2018

    Hello,
    Making low capital housing using not very expensive ready made houses or even using concrete heavy duty water pipes with more than two meters diameters with windows and doors and ready made services which does not cost a lot is much better than tent, and could be achieved by help of tenets.
    Making simple green houses and teaching people too grow vegetables is really pleasant for retired people and needed out of work.
    Best regards,
    Saeid Parsa

  • Dimitrios Grigorakis | November 1, 2018

    Good Evening to all from Beautiful Greece to Wonderful United States.

    First of all I would like to express the flawless Seminar Organizing in so many fields of area like :Business, Enviroment,Technology and how these fields together are necessary to save the Planet, our planet.So M.I.T is the most Powerful education Center in all over the world. Do you believe that will be an annex in Greece ?is that possible at the near future?
    I wish to be a part of project except that I’m an experienced practitioner and valued member of the M.I.T SMR community by Allison Ryder .I’m trying for the best in your Education Center.I Can imagine a focused Future step in so many Tech and Technology Fields between Greece and United States , United States and Greece.

    Kind Regards
    Dimitrios Grigorakis

  • Dimitrios Grigorakis | November 1, 2018

    Dear Ladies and Gentlemen

    in so many countries structural changes have taken place Do you believe that Greece is a field of stability about Enviroment ,Business Planning or New Techs?

    Kind Regards
    Dimitrios Grigorakis

  • Dimitrios Grigorakis | November 1, 2018

    Dear Ladies and Gentlemen

    If you want to get the Infinity you have to know the Finite in all dimensions off.Yes Business can do that ,yes We can , yes you can M.I.T just only think the sixth sense between Past – Present and Future!!!

    Kind Regards
    Dimitrios Grigorakis

Add a comment