Amoeba Management: Lessons From Japan’s Kyocera

Kyocera Corp.’s distinctive management system seeks to promote profitable growth by extreme decentralization — with thousands of small, customer-focused business units.

A persistent challenge for companies as they grow is how to maintain the high level of dynamism and employee commitment that drove success in the early days. Over the years, thoughtful managers and management theorists have formulated many approaches for dealing with the problem, all aimed at giving managers and employees more responsibility and accountability for the performance of their own profit centers. But the authors argue that few companies have taken things as far as Kyocera Corp.

Headquartered in Kyoto, Japan, Kyocera produces a range of industrial ceramics, semiconductor components, electronics devices and information and telecommunications equipment. During its more than five decades in business, a key driver of Kyocera’s growth and success, the authors say, has been its distinctive entrepreneurial culture, known internally as “amoeba management.”

Kyocera founder Kazuo Inamori developed the amoeba management system to help ordinary employees without any operations or finance backgrounds see how they can contribute to the success of the business. Within Kyocera, there are some 3,000 amoebas, most of which have between five and 50 employees. They are expected to operate independently and find ways of working with other amoebas to achieve profitable growth. Amoebas share their plans with senior managers at plantwide assemblies. Hourly efficiency is the primary measure of amoeba performance. The ratio allows management to make profitability comparisons across amoebas and time.

The authors note that Kyocera’s system is better suited for business environments characterized by intense competition and fast technological change, because companies in such environments require decentralized structures.

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1 Comment On: Amoeba Management: Lessons From Japan’s Kyocera

  • hamricca | September 22, 2012

    I first met Inamori-San in 1970, and met him on many occasions, as Kyocera was a major supplier of ceramics to our company. I also met many of his company leaders, and one of his VPs became a good friend. My master’s thesis was on Japanese management accounting systems, and Amoeba Management was a large element.

    Your article is quite accurate, and I would highly reinforce those words that refer to the loyalty element. I have many stories of how this played out amongst the leadership team. You are probably correct in the assessment that his influence will fade; however, hopefully it does not, as he is a visionary in many ways. His approach in negotiation was unlike other senior Japanese leaders of the time, and it always made it much easier to deal with Kyocera as a result.

    Charles Hamrick

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