The Fall 2012 issue of MIT Sloan Management Review features a number of articles about how companies can use data to win at business.

Though online retailers have unlimited trading areas, they must learn where to best find customers.

Optimizing processes only takes companies so far. Success requires applying data with compassion.

How do the insights from big data differ from what managers generate from traditional analytics?

Data-savvy organizations are using analytics to innovate — and to gain competitive advantage.

Using a seven-step process, an ice cream retailer substantially improved its social media marketing.

Executives can overlook questions of identity when seeking synergies from mergers and acquisitions.

What determines whether or not an internal social media initiative brings business benefits?

Kyocera Corp.’s distinctive management system seeks profitable growth by extreme decentralization.

Leaders must learn to address complex problems, think critically and question their own assumptions.

Sustainability programs will not make long-term progress unless boards change how they operate.

The ideal role of marketing was articulated 60 years ago. How close to the ideal have we come?

A guide to help boards and CEOs decide which type of CSO is ideal for their leadership teams.

Some well-known companies have stumbled in e-commerce in China. To succeed requires new thinking.

What happens when successful companies in emerging markets make the leap into more developed ones?

Logistics clusters create jobs that are difficult to move offshore and lead to economic growth.