03-Marketing-500

Spring 2003
Volume 44, Issue # 3

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013-Technology-500

Open-Source Software Development

  • Research Highlight
  • Read Time: 15 min 

Open-source software development projects — Internet-based communities of software developers who voluntarily collaborate in order to develop software that they or their organizations need — have become an important economic and cultural phenomenon. Sourceforge.n

020-Marketing-500

An Unfinished Revolution

  • Opinion & Analysis
  • Read Time: 5 min 

Most companies have yet to figure out how to leverage their existing information assets to generate growth.

017-Leading-your-team-500

The Myopia of Bad Behavior

  • Opinion & Analysis
  • Read Time: 3 min 

I am shocked,shocked to find that gambling is going on in here!” The disingenuousness of Captain Renault’s outrage in the movieCasablanca isn’t lost on the audience, who know that Renault knows exactly what has been going on in Rick’s Café.

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015-Marketing-500

What Hooks M-Commerce Customers?

  • Research Highlight
  • Read Time: 3 min 

By some estimates, today's 533 million Internet users will mushroom to over 1.4 billion by 2007 — a vast potential market for e-commerce-savvy companies. Favorably inclined toward expanding their online access to goods and services, these users are steadily migrating to wireless technology, such as data-enabled cell phones.

04-Leading-your-team-500

HR Information Disclosure

  • Research Highlight
  • Read Time: 3 min 

Although most large corporations routinely collect data on employee turnover, benefits expenditures, training costs and so on, they rarely make that information public. But that could be a mistake, claim Fabienne Autier, associate professor of human resources management, and Rodolphe Durand, associate professor of strategy, both with E.M.

019-sustainability-500

Sharing the Corporate Crown Jewels

  • Research Feature
  • Read Time: 17 min 

A decade ago, Procter & Gamble’s paper-towel production line in Albany, Georgia, used to jerk to an unexpected stop more than a hundred times daily, costing the company thousands of dollars each time in wasted product and lost production time.

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08-Operations-500

The Supply-Chain Management Effect

  • Research Feature
  • Read Time: 24 min 

Over the last decade, increasingly sophisticated supply-chain management has engendered six key shifts in the way managers think, in general, about their businesses and their partnerships.

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01-Strategy-500

Escaping the Identity Trap

  • Research Feature
  • Read Time: 21 min 

Organizations, like people, have essential natures defined by their formative experiences, their beliefs, their knowledge bases and their core competences. Attempts at change that are in conflict with this core identity are often doomed to failure. Managers can learn to recognize such conflicts and initiate identity change to make their companies more adaptive.

016-Innovation-500

The Era of Open Innovation

  • Research Feature
  • Read Time: 24 min 

Companies are increasingly rethinking the fundamental ways in which they generate ideas and bring them to market — harnessing external ideas while leveraging their in-house R&D outside their current operations.

018-Marketing-500

The Three Challenges of Corporate Consulting

  • Research Feature
  • Read Time: 22 min 

For many product-oriented companies, establishing a corporate consultancy can be a good first step toward a more solutions-based orientation. As Ericsson, Shell and AT&T, among others, illustrate, the consulting unit can take a number of forms dictated by its key knowledge base and its relation to the product businesses‘ value chain. The challenge is to determine how similar the consulting unit should be to the parent company in identity, mission and structure.

014-Marketing-500

The Global-Brand Advantage

  • Research Highlight
  • Read Time: 3 min 

Brands associated with high quality make the most inroads among consumers around the world, according to a paper published in the Journal of International Business Studies in January 2003.