03-Marketing-500

Spring 2003
Volume 44, Issue # 3

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020-Marketing-500

An Unfinished Revolution

  • Opinion & Analysis
  • Read Time: 5 min 

Most companies have yet to figure out how to leverage their existing information assets to generate growth.

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08-Operations-500

The Supply-Chain Management Effect

  • Research Feature
  • Read Time: 24 min 

Over the last decade, increasingly sophisticated supply-chain management has engendered six key shifts in the way managers think, in general, about their businesses and their partnerships.

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01-Strategy-500

Escaping the Identity Trap

  • Research Feature
  • Read Time: 21 min 

Organizations, like people, have essential natures defined by their formative experiences, their beliefs, their knowledge bases and their core competences. Attempts at change that are in conflict with this core identity are often doomed to failure. Managers can learn to recognize such conflicts and initiate identity change to make their companies more adaptive.

016-Innovation-500

The Era of Open Innovation

  • Research Feature
  • Read Time: 24 min 

Companies are increasingly rethinking the fundamental ways in which they generate ideas and bring them to market — harnessing external ideas while leveraging their in-house R&D outside their current operations.

018-Marketing-500

The Three Challenges of Corporate Consulting

  • Research Feature
  • Read Time: 22 min 

For many product-oriented companies, establishing a corporate consultancy can be a good first step toward a more solutions-based orientation. As Ericsson, Shell and AT&T, among others, illustrate, the consulting unit can take a number of forms dictated by its key knowledge base and its relation to the product businesses‘ value chain. The challenge is to determine how similar the consulting unit should be to the parent company in identity, mission and structure.