- Read Time: 4 min
The past several years have been period of exploration, experimentation, and trial and error in Big Data among Fortune 1,000 companies, and the result has been a different story. For these firms, it is not the ability to process and manage large data volumes that is driving successful Big Data outcomes. Rather, it is the ability to integrate more sources of data than ever before — new data, old data, big data, small data, structured data, unstructured data, social media data, behavioral data, and legacy data. Guest blogger Randy Bean, CEO of NewVantage Partners, explains why the “variety challenge” has emerged as the top data priority.