customization

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New Balance 3D printed shoes
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With 3-D Printing, the Shoe Really Fits

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  • Read Time: 3 min 

Few new technologies receive more intense interest than 3-D printing, with some predicting that it will revolutionize manufacturing. That promise remains emergent. But it is taking shape in some industries, such as shoes. The shoe company New Balance thinks that within five years it will custom-make shoes with 3-D printers. And there are already entrepreneurial fashion designers trying to leverage 3-D printing to build up their presence in the market.

Image courtesy of Ultimaker.

Innovation Lessons From 3-D Printing

3-D printing is the printing of solid, physical 3-D objects. “Just as the Web democratized innovation in bits, a new class of ‘rapid prototyping’ technologies…is democratizing innovation in atoms,” Wired magazine’s longtime editor-in-chief, Chris Anderson, stated in Makers: The New Industrial Revolution. Indeed, open-source 3-D printing fits in with the general trend of open-source innovation by collaborative online communities. The big question: How should existing companies respond?

Louis XIV of France

Inside the World of the Project Baron

In industrial sectors such as consulting, advertising, filmmaking, software, architecture, engineering and construction, most individual businesses, by definition, are “project-based firms.” This article proposes the term “baronies” to describe the organizational units that direct the projects within project-based firms, and highlights the roles that barons play in three basic types of project-based firms: dominions, tight federations and loose federations.

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01-Marketing-500

Customizing Customization

A continuum of strategies shows that while some industries favor customization and some foster standardization, others mix the two in their products, processes, and customer transactions in intriguing ways.

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