customization

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Complexity’s Competitive Edge

IHG is gaining a competitive advantage from applying advanced analytics to pricing and marketing. “Addressing complexity, if you can address complexity in modern marketing, gives companies a competitive advantage that can take time for competitors to replicate,” say IHG executives Larry Seligman, Jim Sprigg, Angela Galeziowski, and Dev Koushik, in a group interview.

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Free Article

Mass Customization and the Do-It-Yourself Supply Chain

  • Blog
  • Read Time: 5 min 

With the help of third-party developers, customization is shifting from the producer to the customer. While Industrial Age customization did enhance options for different customer preferences, those options were hardwired into a firm’s supply chain in ways that preserved efficient scale. Customers could choose only from those options that a firm had already programmed to deliver through established supply chains. Digital Age customization allows customers options outside the boundaries of a firm’s traditional supply chain.

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Enough Health Care Data for an Army: The Million Veteran Program

The holy grail of medicine is therapy that is customized for the patient. But to get there, health care researchers need huge amounts of data to help identify which genes affect health. The Million Veteran Program has tapped one of the largest cohorts available — U.S. military personnel — to obtain the dataset, but managing the security of this sensitive data is a challenge. In a Q&A, two of the project’s lead scientists, J. Michael Gaziano and Saiju Pyarajan, explain the process.

New Balance 3D printed shoes
Free Article

With 3-D Printing, the Shoe Really Fits

  • Blog
  • Read Time: 3 min 

Few new technologies receive more intense interest than 3-D printing, with some predicting that it will revolutionize manufacturing. That promise remains emergent. But it is taking shape in some industries, such as shoes. The shoe company New Balance thinks that within five years it will custom-make shoes with 3-D printers. And there are already entrepreneurial fashion designers trying to leverage 3-D printing to build up their presence in the market.

Image courtesy of Ultimaker.

Innovation Lessons From 3-D Printing

3-D printing is the printing of solid, physical 3-D objects. “Just as the Web democratized innovation in bits, a new class of ‘rapid prototyping’ technologies…is democratizing innovation in atoms,” Wired magazine’s longtime editor-in-chief, Chris Anderson, stated in “Makers: The New Industrial Revolution.” Indeed, open-source 3-D printing fits in with the general trend of open-source innovation by collaborative online communities. The big question: How should existing companies respond?

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Inside the World of the Project Baron

In industrial sectors such as consulting, advertising, filmmaking, software, architecture, engineering and construction, most individual businesses, by definition, are “project-based firms.” This article proposes the term “baronies” to describe the organizational units that direct the projects within project-based firms, and highlights the roles that barons play in three basic types of project-based firms: dominions, tight federations and loose federations.

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Customizing Customization

A continuum of strategies shows that while some industries favor customization and some foster standardization, others mix the two in their products, processes, and customer transactions in intriguing ways.

Showing 1-13 of 13