- Research Feature
- Read Time: 25 min
Companies are experimenting with new business models, from examples like MinuteClinic, a pioneer in low-cost retail health care that treats everyday ailments inside a drugstore, to Joost.com, an innovator in Web-based TV operated by Joost Technologies B.V. of the Netherlands. But genuinely new business models are hard to come by. Companies are therefore on the lookout for new forms of competitive advantage. One emerging possibility is the idea that a company’s management model can become a source of advantage.