Blog

Showing 1-20 of 1178

Self-Reports Spur Self-Reflection

The disadvantages of asking people to rate themselves are obvious. For instance: You could fake your way to a higher score, or you might lack self-awareness. But self-report surveys have advantages, too. They make data collection efficient, and nobody but you has 24-7 access to your thoughts, feelings, and behavior. And here’s another benefit many people don’t consider: The act of answering the questions can promote greater self-awareness, which opens the door to self-development.

Five AI Solutions Transforming B2B Marketing

  • Read Time: 8 min 

B2B Marketing departments never have enough time, manpower, or money. AI solutions such as automated emails and predictive analytics can help companies push back against these constraints. AI marketing products can act as a force multiplier. Imagine filling your headquarters with thousands of brilliant marketers, expertly analyzing data and providing actionable insights that increase the productivity of your existing marketing team.

Can We Really Test People for Potential?

A good psychometric test can easily outperform a résumé scan and interview at predicting job performance and retention. Yet personality testing and other ways of analyzing potential present some significant challenges: For instance, not all assessments pass the sniff test, and people’s personalities vary from moment to moment, often depending on the challenge at hand. We need a finer-grained understanding of human potential.

Five Insights From Davos on the Future of Work

  • Read Time: 5 min 

At the 2019 gathering of the World Economic Forum, much of the conversation was about the need for re-skilling and inclusive education, and the ongoing gender gap in the world of technology. Lynda Gratton, a professor of management practice at London Business School, attended the Davos conference as a steward of the World Economic Forum Council on Work, Education and Gender, and shares her insights from the meeting.

How to Create Belonging for Remote Workers

  • Read Time: 3 min 

Feeling a sense of belonging, which is when we feel safe and valued for embracing what makes us different, makes us happier and more productive. Not belonging, on the other hand, is among the strongest predictors of turnover. This issue can be exacerbated for remote employees, who don’t benefit from the same in-person, day-to-day interactions their colleagues have.

advertisement

Talking About Sustainability Can Drive Sales: Lessons From a Casino Giant

Do consumers care enough about companies’ environmental and social practices to give them more business? Caesars Entertainment tested the question at one of its hotels, where one group of customers was told about its green efforts and the other group was told nothing. The casino company got encouraging results: The group who got the message spent 1.5% more. That group also recommended the hotel more enthusiastically.

The Surprising Value of Obvious Insights

Findings don’t have to be earth-shattering to be useful. In fact, obvious insights can help you overcome three barriers to change in your organization: resistance to new data (“But that’s not what my experience has shown”), resistance to change itself (“But that’s the way we’ve always done it”), and organizational uniqueness bias (“That will never work here”). You can also gain trust by confirming what people already believe.

Navigating a New Industrial Infrastructure

Converging technologies are realigning how organizations operate in an increasingly connected world. Companies that take the time to understand and invest in crucial technologies will benefit from lower barriers to entry in new markets and sectors and greater ease in developing and scaling new capabilities in the next generation of business.

The Internet of (Wonderful and Scary) Things

The benefits of smart devices are wide-ranging: the IoT-powered communication and analytics have the potential to do more than just add convenience to our daily lives, but to actually radically improve the way we work and live. But without taking the right cybersecurity measures, products can fail before they have a chance to see wide adoption.

advertisement

Ethics as Conversation: A Process for Progress

Most organizations can agree on what questions to consider before making a decision about marketing, finance, or operations. But many stumble when the issue has ethical consequences. Leaders need to define what set of questions they want to consider when confronted with an issue that has ethical implications. Seven basic questions can get them started.

Leadership Lessons From Your Inner Child

Examining childhood traits such as boldness, experimentation, and resilience may help leaders access these qualities in service of their leadership roles. Rather than trying to learn how to be more creative or innovative, learning how not to lose the innate creativity and curiosity within us is more effective.

How Customer Obsession Creates Accountability for Change

Organizational change is difficult. Some 70% of change efforts fail, and awareness hasn’t improved the odds of success. But there are exceptional companies, making strides with everything from digital transformation to employee engagement to diversity and inclusion. And they have one thing in common: They are customer-obsessed. When customers are truly at the center of your business, change proceeds from one organizing principle: What’s best for them?

advertisement

Act Like a Startup

As leaders of established businesses focus on becoming digital, they often embrace the mantra, act like a startup. A startup is an experiment, and its early goal is to learn, as quickly and inexpensively as possible, if an idea has merit. That same ability to figure out how a new value proposition might create revenues and profits is key to digital success. Established companies that want to test ideas for such propositions should be nurturing four traits of startups.

Digitizing Products for Sustainability’s Sake

Digitization opens opportunities for the world’s sustainability challenges, but it also transforms industries, holding out the possibility of dramatically improving their social and environmental performance. To capitalize on this development, an emerging area of opportunity is the digitization of physical products and production.

Showing 1-20 of 1178