Video: How Stonyfield and SAP Are Building A Sustainable Product Lifecycle

Jason Jay, sustainability expert at the MIT Sloan School of Management, spoke with the sustainability chiefs at Stonyfield and SAP to hear how both companies are approaching the problem of understanding product footprints.

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Leading Sustainable Organizations

Corporate adoption of sustainable business practices is essential to a strong market environment and an enduring society. What does it mean to become a sustainable business and what steps must leaders take to integrate sustainability into their organization?
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What does it take to build a business case for sustainability? Jason Jay, sustainability expert at the MIT Sloan School of Management, spoke with the sustainability chiefs at Stonyfield and SAP to hear how both companies are approaching the problem of understanding product footprints.

Stonyfield’s business pressures and aspirations motivated them to calculate and understand environmental impacts from all aspects of product life cycles including supply chain, product development, manufacturing, distribution and consumer use. SAP named Peter Graf its first chief sustainability officer in 2009, and he now leads a global team pursuing sustainability initiatives in the social, economic and environmental fields.

Both companies have moved beyond consideration of just societal or reputational benefits to a place where sustainability is delivering true competitive advantage through innovation, efficiencies and increased revenues.

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Topics

Leading Sustainable Organizations

Corporate adoption of sustainable business practices is essential to a strong market environment and an enduring society. What does it mean to become a sustainable business and what steps must leaders take to integrate sustainability into their organization?
See All Articles in This Section

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