Topics
Competing With Data & Analytics
What to Read Next
Already a member?
Sign inNot a member?
Sign up todayMember
Free5 Free Articles per month, $6.95/article thereafter. Free newsletter.
Subscribe
$75/YearUnlimited digital content, quaterly magazine, free newsletter, entire archive.
The 2018 Data & Analytics Global Executive Study and Research Report by MIT Sloan Management Review explores how companies better engage with customers through their use of analytics.
The report, “Using Analytics to Improve Customer Engagement,” finds that innovative, analytically mature organizations make use of data from multiple sources: customers, vendors, regulators, and even competitors. The following infographic illustrates the degree to which organizations make use of diverse data and the benefit this competency brings.
Click on the image to view the full-size version.
