Infographic: Improve Customer Engagement With Analytics
An infographic based on the 2018 Data & Analytics Report by MIT Sloan Management Review illustrates how companies can better engage with customers using analytics.
Allison Ryder Reading Time:
Competing With Data & Analytics
How does data inform business processes, offerings, and engagement with customers? This research looks at trends in the use of analytics, the evolution of analytics strategy, optimal team composition, and new opportunities for data-driven innovation.More in this series
The 2018 Data & Analytics Global Executive Study and Research Report by MIT Sloan Management Review explores how companies better engage with customers through their use of analytics.
The report, “Using Analytics to Improve Customer Engagement,” finds that innovative, analytically mature organizations make use of data from multiple sources: customers, vendors, regulators, and even competitors. The following infographic illustrates the degree to which organizations make use of diverse data and the benefit this competency brings.
Click on the image to view the full-size version.