Integrating the Enterprise

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One of the most fundamental and enduring tensions in all but very small companies is between subunit autonomy and empowerment on the one hand and overall organizational integration and cohesion on the other.1 The tensions grow with increasing organizational complexity and assume the most intensity in large, diversified global companies.2 In our research with such organizations, we have seen that it is possible to balance those tensions successfully by implementing four kinds of horizontal integration for achieving cohesion without hierarchy.

Over the last decade, many large companies around the world focused on creating relatively autonomous subunits and empowered managers by breaking up their organizational behemoths into small, entrepreneurial units. Some, though not all, achieved significant benefits from such restructuring.3 Freed from bureaucratic central controls, the empowered units improved both the speed and the quality of responsiveness to market demands — and fostered increased innovation. Companies were able to reduce their corporate-level overhead and make internal-governance processes more disciplined and transparent.

However, the empowerment of subunits also led to fragmentation and to deficiencies in internal integration. The autonomous managers of subunits saw few incentives to share knowledge or other resources, particularly when evaluation of their performance focused primarily on how their own unit was doing, rather than on how the unit contributed to the company’s overall performance.

But today, in company after company, we are finding that management attention has moved to the integration and cohesion side of the tension. (See “About the Research.”) Having captured benefits from strengthening the competitiveness of each unit, companies are now improving integration in order to achieve the benefits of better sharing and coordination across those units.4

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1. For a theory-grounded analysis of the tension, see R.P. Rumelt, “Inertia and Transformation,” in “Resource-Based and Evolutionary Theories of the Firm,” ed. C.M. Montgomery (Boston: Kluwer Academic Publishers, 1995), 101–132.

2. For a rich description and analysis of that tension in the context of large, diversified global companies, see C.K. Prahalad and Y. Doz, “The Multinational Mission: Balancing Local Demands and Global Vision” (New York: Free Press, 1987).

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