Social Media
Is Viral Marketing a Myth?
New research suggests the term “viral” marketing does not describe well what happens in the market.
Big Idea Social Business
Latest
Collaboration
Creating a Culture Where the Best Ideas Win
At Enterasys Networks, social tools are creating a flatter and more transparent company.
Vala Afshar (Enterasys Networks Inc.), interviewed by Robert Berkman
Social Media
Biggest Kids on the Block Becoming Bigger Fans of Social Media
A 2012 study of the Fortune 500 companies discovered a growing number are embracing social media tools.
Inbox Zero: Is it Worth the Effort?
A cluttered email box can be as distracting as a cluttered office. One way to tame the email beast: “delete, delegate, respond, defer or do” each time you open a message.
CEOs — Not Just Teens — Can Get in Trouble on Facebook
The SEC’s investigation of a Facebook post by Netflix CEO Reed Hastings.
Robert Berkman
Digital Marketing
Turning Facebook Fans into Product Endorsers
How companies can find their most influential online customers and enlist them to help promote their brands.
V. Kumar (Georgia State University), interviewed by Robert Berkman
Social Media
Dreaming of a Black Friday?
Target is among many retailers using social media to attract more Black Friday shoppers.
Collaboration
GE’s Colab Brings Good Things to the Company
GE’s internal social network, GE Colab, is connecting up the firm’s 115,000 employees around the globe.
Ron Utterbeck (GE), interviewed by Robert Berkman
Collaboration
Social Business = Social Bonding
A recent study by FedEx and Ketchum suggests that social technologies help companies build better relationships.
They Built It, but Employees Aren’t Coming
Many companies have internal social initiatives but can’t get employees to participate. Here’s why.
Collaboration
How Social Tools Can Help Your Company Avoid Strategic Failure
Author and consultant Nilofer Merchant tells companies there’s more to social than “social media.”
Nilofer Merchant, interviewed by Robert Berkman
Chief Marketing Officers See True Value in Social Media
A survey of 100 CMOs says that more than 89% are influenced by social data when making decisions.
Digital Marketing
Increasing the ROI of Social Media Marketing
Using a seven-step process, an ice cream retailer substantially improved its social media marketing.
V. Kumar and Rohan Mirchandani
Social Media
The Key to Social Media Success Within Organizations
What determines whether or not an internal social media initiative brings business benefits?
Quy Huy and Andrew Shipilov
Social Media
How Finding “Exceptions” Can Jump Start Your Social Initiative
John Hagel, co-chairman of the Deloitte Center for the Edge, explains how social tools can increase productivity.
John Hagel (Deloitte Center for the Edge), interviewed by David Kiron
Risky (Social) Business
A study by the Altimeter Group helps companies identify, manage and prevent the risks that come with embracing social media.