Big Idea Social Business
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Social Media
SAP: Using Social Media for Building, Selling and Supporting
SAPs ten-year-old online network has nearly three million members.
Mark Yolton (SAP), interviewed by David Kiron
Social Media
Social Business By the Numbers
Do companies know why consumers interact with their social sites? How much value can social business deliver?
Collaboration
The Uh-Oh Factor: Fundamental Shifts From Social Business and What To Do About It
Phil Fernandez (Marketo), interviewed by Renee Boucher Ferguson
Culture
What Managers Really Think About Social Business
How will social networking and social software transform business? See the results of our survey.
David Kiron, Doug Palmer, Anh Nguyen Phillips and Nina Kruschwitz
Collaboration
How IBM Builds Vibrant Social Communities
Jeff Schick, IBM’s vice president of social software explains how IBM is a “social business.”
Jeff Schick (IBM), interviewed by David Kiron
Digital Marketing
Enhancing Relationships With Customers Through Online Brand Communities
To improve online communities, companies need to enhance communication among custoemrs.
Mavis T. Adjei, Charles H. Noble and Stephanie M. Noble
Marketing Strategy
Social Business: What Are Companies Really Doing?
This report identifies how social technologies create value in a variety of business functions.
David Kiron, Doug Palmer, Anh Nguyen Phillips and Nina Kruschwitz
Digital Marketing
The Perils of Social Coupon Campaigns
To gain from social coupons, businesses should craft deals carefully — without giving too much away.
V. Kumar and Bharath Rajan
Your Social Network: Who Has the Best Information?
Featured this month in the Social Business Innovation Hub
Collaboration
Why Strong Ties Matter More In a Fast-Changing Environment
New research by Marshall Van Alstyne challenges the existing theory about the value of strong ties versus weak ties.
Marshall Van Alstyne (Boston University), interviewed David Kiron
Innovation Strategy
Collaborating With Customer Communities: Lessons From the Lego Group
For the Lego Group, a close bond with user communities is not a pipe dream but a reality.
Yun Mi Antorini, Albert M. Muñiz, Jr. and Tormod Askildsen
Social Media
Social tools improve service, research, collaboration
Featured this month in the Social Business Innovation Hub
Customers
Social Business at Kaiser Permanente: Using Social Tools to Improve Customer Service, Research and Internal Collaboration
Twitter, Facebook and an internal intranet are changing the way a health care provider communicates.
Vince Golla (Kaiser Permanente), interviewed by David Kiron
Collaboration
How to Trigger CEO Interest in Social Networking
Featured this month in the Social Business Innovation Hub.
Social Media
What Sells CEOs on Social Networking
Andrew McAfee, the MIT researcher who coined the term Enterprise 2.0, discusses how CEOs see social tools.