Volume 41, Issue #1
Fall 1999 Issue
FALL 1999 VOL. 41 · NO. 1 Creating a Market-Driven Organization As companies aspire to become market-driven, they exhort employees to get closer to customers, stay ahead of competitors, and make decisions based on their markets. Yet, even the best-intentioned senior managers find it difficult to translate those aspirations into action. Failed or flawed change […]
Supply Chains & Logistics
Manage Consolidation in the Distribution Channel
Manufacturers have four strategic options when facing the dynamics of consolidating channels.
Adam J. Fein and Sandy D. Jap
Understanding Customer Delight and Outrage
Benjamin Schneider and David E. Bowen
Unwise Decisions and Unanticipated Consequences
How faulty decision making led to the ruin of a once profitable ordnance manufacturer.