Summer 1996
Volume 37, Issue # 4

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Demystifying the Development of an Organizational Vision

  • Research Feature
  • Read Time: 35 min 

Although most managers recognize the critical role a companywide vision can play today, many are intimidated by the challenge of developing one. The author offers guidance by first explaining how and why a vision works. He then presents a template tested in the corporate, nonprofit, and public sectors for creating an effective vision. Finally, his analysis of why some great visions fail can help executives avoid potential pitfalls.