


Summer 1996 Issue
SUMMER 1996 VOL. 37 · NO. 4 Software-Based Innovation A revolution is now underway. Most innovation occurs first in software.1 And software is the primary element in all aspects of innovation from basic research through product introduction:Software provides the critical mechanism through which managers can lower the costs, compress the time cycles, and increase the […]


Marketing Strategy
Capture and Communicate Value in the Pricing of Services
Leonard L. Berry and Manjit S. Yadav

Innovation Strategy
Software-Based Innovation
James Brian Quinn, Jordan J. Baruch and Karen Anne Zien

