The Strategy of Change

To get more from their innovation efforts, businesses must first determine what type of change they want to achieve.

Great strategy addresses investor and consumer interests and also recognizes the value of nontraditional stakeholders.

Companies have more options than they realize when choosing a strategy for responding to a changing environment.

When environments are complex and dynamic, strategy is about adaptability.

A fundamental source of confusion about change is the use of that single term — change — to refer to three distinct strategies.