With the advent of digitization and the App economy, the frontiers of customization are expanding further.
Mohan Subramaniam, Bala Iyer, and Gerald C. Kane
Social media as a tool for brand promotion has its drawbacks, but a sound strategy can lead to business rewards.
Jay I. Sinha
How much choice do people really want? Default rules, which establish decision-making starting points, can help.
It’s easy to say customer satisfaction is very important – but harder to put that into practice.
Martha E. Mangelsdorf
Unless companies communicate their CSR achievements wisely, they risk being accused of greenwashing.