Supply Chains & Logistics
‘Just Enough’ Piracy Can Be a Good Thing
Small-scale piracy sometimes offers surprising benefits for IP rights holders.
Demand
Latest
Digital Marketing
Pass the Word: Peer Influence Has Big Impact on Online Market Dynamics
A study of cryptocurrency markets dissects the role of peer influence in online purchasing decisions.
Alex “Sandy” Pentland
Digital Marketing
The Power of Product Recommendation Networks
Online product recommendation networks can spread demand from one product to another.
Gal Oestreicher-Singer, Arun Sundararajan, and Gerald C. Kane
Supply Chains & Logistics
Supply Risk in Fragile Contracts
Spot markets can be used to limit exposure.
Çağrı Haksöz and Ashay Kadam
Marketing Strategy
The Art of Managing New Product Transitions
Feryal Erhun, Paulo Gonçalves and Jay Hopman
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