Business Models
Platform Sprawl Leaves No Industry Behind
Platforms are rapidly becoming an essential part of doing business.
Information Economy
Latest
Analytics & Performance
How to Monetize Your Data
The ability to monetize data — not hoard it — can offer competitive advantage in the digital economy.
Barbara H. Wixom and Jeanne W. Ross
Analytics & Strategy
Designing and Developing Analytics-Based Data Products
The information economy is giving way to an economy focused on analytics-based data products.
Thomas H. Davenport and Stephan Kudyba
Digital Marketing
Why Social Media Will Fundamentally Change Business
Social media is just the latest in a long line of transformative technologies changing how business is conducted.
Gerald C. Kane
Collaboration & Networks
Are Companies Ready to Finally Kill Email?
Full implementation of internal social media could raise productivity by 25%. So what’s the hold up?
Terri L. Griffith
Marketing Strategy
Are You ‘Pushing’ in a ‘Pull’ World?
A new book argues that companies need to adapt to a fundamental change in business.
Alden M. Hayashi
Digital Business
What the GDP Gets Wrong (Why Managers Should Care)
The irony: We know less about the sources of value in the economy than we did 25 years ago.
Erik Brynjolfsson and Adam Saunders
Marketing Strategy
The Design and Development of Information Products
Marc H. Meyer and Michael H. Zack
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