
Developing Strategy
Why Brand Trumps Reputation
The latest revival of Nike’s “Just Do It” campaign shows the power of prioritizing customer demand over social approval.
The latest revival of Nike’s “Just Do It” campaign shows the power of prioritizing customer demand over social approval.
One university president doesn’t feel colleges adequately prepare students to join the workforce in today’s digital era but cites one way his institution is helping its student body.
To reach millennials, companies are turning to social media micro-influencers as brand ambassadors.
For companies, the social media behavior of employees represents both an opportunity and a risk.
If your brand is on Instagram or other social media platforms, your current followers are likely also your future customers.
What’s happening this week at the intersection of management and technology.
Boston College’s football recruiting efforts were turned around with a social media campaign.