Supply Chains & Logistics
Maximizing the Benefits of B2B Supplier Diversification
Often dismissed as a “feel good” option, B2B supplier diversity initiatives can reap financial rewards.
Purchasing Decisions
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Digital Marketing
The Power of Consumer Stories in Digital Marketing
Sharing consumers’ positive stories about a brand can be a highly effective marketing strategy.
Renée Richardson Gosline, Jeffrey Lee, and Glen Urban
Marketing Strategy
Why Great New Products Fail
Companies often don’t focus enough on understanding how customers decide what to purchase.
Duncan Simester
Climate Change
Bringing Sustainability Metrics to Purchasing Decisions
Hilton Worldwide and BSR have partnered to create the Center for Sustainable Procurement.
William Kornegay (Hilton Worldwide) and Eric Olson (BSR), interviewed by David Kiron
Analytics & Business Intelligence
Delight or Despair
Avoiding the pitfalls in leveraging customer data.
M. Eric Johnson
Supply Chains & Logistics
E-Procurement
RESEARCH BRIEF: Emerging supply-chain e-technologies provide opportunities for growth –
P. Fraser Johnson and Robert D. Klassen
Quality & Service
Using Choice Modeling in Service Management
A framework for gaining a clearer understanding of customer preferences.
Lauren Keller Johnson
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