Purchasing Decisions

Latest

Digital Business

The Power of Consumer Stories in Digital Marketing

Sharing consumers’ positive stories about a brand can be a highly effective marketing strategy.

Renée Richardson Gosline, Jeffrey Lee, and Glen Urban

May 18, 2017

Marketing Strategy

Why Great New Products Fail

Companies often don’t focus enough on understanding how customers decide what to purchase.

Duncan Simester

March 15, 2016

Executing Strategy

Bringing Sustainability Metrics to Purchasing Decisions

Hilton Worldwide and BSR have partnered to create the Center for Sustainable Procurement.

William Kornegay (Hilton Worldwide) and Eric Olson (BSR), interviewed by David Kiron

November 15, 2013

Executing Strategy

Why Customers Who Love You Still Might Leave You (If You Hold Them Too Tight)

February 24, 2012

IT Strategy

Five Questions To Separate “The Next Big Thing” From the Lemon

January 13, 2012

Marketing Strategy

The Power of Customers’ Mindset

Kelly Goldsmith, Jing Xu and Ravi Dhar

October 01, 2010

Supply Chains & Logistics

Minding the Supply Savings Gaps

P. Fraser Johnson and Michiel R. Leenders

January 01, 2010

Analytics & Performance

Delight or Despair

Avoiding the pitfalls in leveraging customer data.

M. Eric Johnson

July 01, 2007

Quality & Service

Strategic Supply Management

Carlos Niezen, Heidi Deringer and Wulf Weller

January 01, 2007

Global Strategy

Achieving Excellence in Global Sourcing

Robert J. Trent and Robert M. Monczka

October 15, 2005

Supply Chains & Logistics

Making the Transition to Strategic Purchasing

Horst-Henning Wolf

July 15, 2005

Supply Chains & Logistics

E-Procurement

RESEARCH BRIEF: Emerging supply-chain e-technologies provide opportunities for growth –

P. Fraser Johnson and Robert D. Klassen

January 15, 2005

Quality & Service

Using Choice Modeling in Service Management

A framework for gaining a clearer understanding of customer preferences.

Lauren Keller Johnson

January 15, 2003

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