Retail
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Marketing Strategy
Giving Consumers License to Enjoy Luxury
Research suggests that people will spend more freely if you first help them feel more virtuous.
Uzma Khan, Ravi Dhar and Svenja Schmidt
Marketing Strategy
Discounting Do’s and Don’ts
Recent evidence shows that some discounts and sales can be detrimental.
Jeffrey M. Stibel
Executing Strategy
Japanese Experiences With B2C E-Commerce
Can innovative partnerships increase store traffic and improve the retail revenue stream?
David Smagalla
Global Strategy
The Myth of Globalization?
A new study finds that only a few large retail firms have a genuinely global presence.
Peter Gwynne
Supply Chains & Logistics
Trade Promotion: Essential to Selling through Resellers
Kusum Ailawadi, Paul Farris and Ervin Shames
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