Analytics & Business Intelligence
Why the Data Marketplaces of the Future Will Sell Insights, Not Data
MIT professor Munther Dahleh proposes a marketplace for data that bases the cost of data on the financial value it generates
Value-based Pricing
Latest
Marketing Strategy
Should You Punish or Reward Current Customers?
Should you offer your best prices to new customers or existing ones?
Jiwoong Shin and K. Sudhir
Marketing Strategy
Why the Highest Price Isn’t the Best Price
Organizations can pick price points that provide both profits and long-term value to suppliers.
James C. Anderson, Marc Wouters and Wouter van Rossum
Sustainability
What Executives Don’t Get About Sustainability (and Further Notes on the Profit Motive)
Interview by Michael S. Hopkins
Showing 1-5 of 5