Business Models
Product-Led Growth Companies Find a New Way to Serve Customers
Companies from Zoom to Slack lean on the product itself to find customers and convert them to paying.
Viral Marketing
Latest
Digital Marketing
The Myth About Viral Marketing
Viral marketing is an appealing idea, but it doesn’t describe how online adoption usually happens.
Michael Fitzgerald
Social Media
Is Viral Marketing a Myth?
New research suggests the term “viral” marketing does not describe well what happens in the market.
Michael Fitzgerald
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