Internet-based Collaboration

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Rent The Runway: Organizing Around Analytics

For the fashionista who lacks the budget to buy fabulous designer dresses, there’s a solution: Rent one.

Rent The Runway rents occasion dresses. The company caters to its fashion forward clientele through unique services, including on-call stylist advice and customer’s “style moment” photos, parsed by measurements.

These services are, in no small measure, what sets Rent The Runway apart from its small pool of competitors. They’re are also driven by data and analytics.

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How Do You Use Web-based Technologies at Work?

  • Blog

Are web-based technologies having a significant impact -- whether in a good or bad way -- on your job? If technologies such as social media, blogging or online collaboration tools are changing the way you do your work, researchers at the Center for Information Systems Research (CISR) at the MIT Sloan School of Management want to hear about it.

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Seeking innovation? Look in new places.

  • Blog

To generate innovative ideas, companies need to look in areas beyond the familiar -- and often slightly beyond their core, day-to-day businesses. That's one of the messages of "In Search of Innovation," an  article that is part of this week's edition of Business Insight.

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Do-It-Yourself Brand Creation

Strong brands are often seen as an important corporate asset. But what happens when user communities—connected by the Internet—start to create their own brands? That question was explored in an intriguing August 2008 working paper, “Costless Creation of Strong Brands by User Communities: Implications for Producer-Owned Brands.” The paper suggests that companies with traditional brands would be wise to pay attention to this emerging arena.

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Free Article

What defines Enterprise 2.0

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Andrew McAfee, who popularized the term “Enterprise 2.0″ in a 2006 MIT Sloan Management Review article, has three criteria for what makes a given technology environment an Enterprise 2.0 one.

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Harness collective intelligence

  • Blog

In the current issue of MIT Sloan Management Review, Eric Bonabeau looks at not only the appeal of collective intelligence but also the practical issues managers need to consider to use it successfully.

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Capturing employees’ insights about new business ideas

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How does a large, global corporation capture employees’ ideas for new technologies? An article from the Fall 2008 issue of MIT Sloan Management Review analyzes the results of IBM’s 2006 “Innovation Jam” — which involved 150,000 people.

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Open-Source Software Development

Open-source software development projects — Internet-based communities of software developers who voluntarily collaborate in order to develop software that they or their organizations need — have become an important economic and cultural phenomenon. Sourceforge.n

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