Internet-based Collaboration

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How Facebook is Delivering Personalization on a Whole New Scale

As Facebook becomes more mobile-centric, it’s also becoming adept at laying its customer data over brand data and third-party data to create uniquely customized experiences for its users. In a Q&A, Blake Chandlee, vice president of global partnerships at Facebook, details the power that comes from being able to overlay all that customer information. “Historically, we’ve never had the ability to have the scale of a mass media along with the personalization that digital provides,” says Chandlee.

Image courtesy of Airbnb Facebook.
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How to Win With a Multisided Platform Business Model

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“Increasing awareness of business models and the spectacular MSP successes from the past decade have prompted many entrepreneurs and investors to attempt building or identifying ‘the next eBay,’” writes Andrei Hagiu, an associate professor in the strategy group at the Harvard Business School. But successful MSPs such as PayPal, eBay and Alibaba are the exception rather than the rule. Haigi offers four observations about what new companies can do to position themselves to be among the winners rather than the losers.

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Rent The Runway: Organizing Around Analytics

Treating analytics as a strategic asset at the senior level has enabled a fashion-focused startup to innovate. Rent The Runway, an online service that rents occasion dresses, caters to its fashion-forward clientele through unique services such as on-call stylist advice and customer’s “style moment” photos. These services, driven by data and analytics, are what set Rent The Runway apart from its small pool of competitors.

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How Do You Use Web-based Technologies at Work?

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Are web-based technologies having a significant impact -- whether in a good or bad way -- on your job?

If technologies such as social media, blogging or online collaboration tools are changing the way you do your work, researchers at the Center for Information Systems Research (CISR) at the MIT Sloan School of Management want to hear about it.

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Mind the Adoption Gap: Why Do We Still Email Documents?

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“Business users tend to ignore IT tools that require them to switch contexts, juggle multiple browser windows, and learn new collaboration habits . . . Eighty-three percent of business users continue to abuse email, ping-ponging document attachments back and forth, thus creating document chaos.

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Seeking innovation? Look in new places.

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To generate innovative ideas, companies need to look in areas beyond the familiar -- and often slightly beyond their core, day-to-day businesses. That's one of the messages of "In Search of Innovation," an  article that is part of this week's edition of Business Insight.

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Do-It-Yourself Brand Creation

Strong brands are often seen as an important corporate asset. But what happens when user communities—connected by the Internet—start to create their own brands? That question was explored in an intriguing August 2008 working paper, “Costless Creation of Strong Brands by User Communities: Implications for Producer-Owned Brands.” The paper suggests that companies with traditional brands would be wise to pay attention to this emerging arena.

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What defines Enterprise 2.0

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Andrew McAfee, who popularized the term “Enterprise 2.0″ in a 2006 MIT Sloan Management Review article, has three criteria for what makes a given technology environment an Enterprise 2.0 one.

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Harness collective intelligence

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In the current issue of MIT Sloan Management Review, Eric Bonabeau looks at not only the appeal of collective intelligence but also the practical issues managers need to consider to use it successfully.

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Capturing employees’ insights about new business ideas

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How does a large, global corporation capture employees’ ideas for new technologies? An article from the Fall 2008 issue of MIT Sloan Management Review analyzes the results of IBM’s 2006 “Innovation Jam” — which involved 150,000 people.

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Enterprise 2.0: The Dawn of Emergent Collaboration

Do we finally have the right technologies for knowledge work? Wikis, blogs, group-messaging software and the like can make a corporate intranet into a constantly changing structure built by distributed, autonomous peers — a collaborative platform that reflects the way work really gets done.

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Open-Source Software Development

Open-source software development projects — Internet-based communities of software developers who voluntarily collaborate in order to develop software that they or their organizations need — have become an important economic and cultural phenomenon. Sourceforge.n

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The Power of Innomediation

Many companies have learned to use the Internet as a powerful platform for collaborating with customers on innovation. They have created customer advisory panels to solicit ideas for new products, fostered online communities to encourage dialogue among customers, and built toolkits that enable customers and engineers to codesign products.

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