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The 2014 research report by MIT Sloan Management Review and Deloitte finds that measurement sophistication is finally taking hold in social business. More than 90% of “socially maturing” companies actively measure their social business efforts. And social business is important to very similar levels of respondents from B-to-C (business-to-consumer) and B-to-B (business-to-business) companies. Co-author Gerald C. (Jerry) Kane gives an audio briefing of the report.