Big Idea: Leading Sustainable Organizations Research Highlight

Video: Sustainability: The New Business Model Opportunities

A presentation of the findings of the 2012 global study on how companies are realizing the benefits of changing business models for sustainability success.

David Kiron and Eugene Goh Reading Time: <1 minute

Topics

Leading Sustainable Organizations

Corporate adoption of sustainable business practices is essential to a strong market environment and an enduring society. What does it mean to become a sustainable business and what steps must leaders take to integrate sustainability into their organization?
More in this series

David Kiron and Eugene Goh share a framework for analyzing sustainability business models, and explain the importance of having a business case. Using examples from recent interviews and case studies, they present recommendations and some best practices for taking advantage of the opportunities sustainability offers successful organizations.

This webinar is based on the research report “

Topics

Leading Sustainable Organizations

Corporate adoption of sustainable business practices is essential to a strong market environment and an enduring society. What does it mean to become a sustainable business and what steps must leaders take to integrate sustainability into their organization?
More in this series

About the Authors

David Kiron is executive editor at MIT Sloan Management Review. Eugene Goh is a principal at The Boston Consulting Group in the Oslo office.

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Comment (1)
Yuntao Chen
Sustainability is the basic objectives of human being or an organization