Big Ideas Initiatives

MIT Sloan Management Review’s Big Ideas Initiatives develop innovative, original research on issues transforming our ever-changing business environment.

We conduct global surveys and in-depth interviews with frontline leaders working at a range of companies from Silicon Valley start-ups to multinational organizations to deepen our understanding of current trends and their influence on the practice of management.

Working with collaborative partners, we publish our findings in annual research reports, case studies, videos, articles, and interactive data visualizations.

For over a decade, MIT SMR’s Big Ideas Initiatives have explored topics including artificial intelligence, digital leadership, sustainability, data and analytics, the internet of things, and performance management.

MIT SMR’s Big Ideas Research Reports


Leading With Next-Generation Key Performance Indicators

MIT Sloan Management Review’s first annual cross-industry survey of senior executives in collaboration with Google offers insight into organizations’ use of key performance indicators in the digital era.


Coming of Age Digitally

MIT SMR and Deloitte’s 2018 global executive study and research report investigates how born-digital and legacy organizations alike achieving digital maturity through continuous learning.


Using Analytics to Improve Customer Engagement

Organizations that make use of data from a variety of sources excel at customer engagement, as explained in the 2018 Data & Analytics Report.


Reshaping Business With Artificial Intelligence

The 2017 Artificial Intelligence and Business Strategy Report offers companies a starting point for developing an AI strategy.

Artificial Intelligence and Business Strategy

The Artificial Intelligence & Business Strategy initiative explores the growing use of artificial intelligence in the business landscape. The exploration looks specifically at how AI is affecting the development and execution of strategy in organizations.

Read our 2017 research report, Reshaping Business With Artificial Intelligence.

Explore perspectives on:

Digital Leadership

Strategic Measurement

The Strategic Measurement initiative explores leadership's burgeoning use of next-generation measures, including key performance indicators. Through a series of research reports, video interviews, and an interactive self-assessment, these programs explore the role of key performance indicators (KPIs) as a leadership tool. A key, cross-cutting theme is to develop a deeper understanding of best practices around KPIs: What distinguishes KPIs from other metrics?

For more:

Competing With Data and Analytics

The Competing With Data and Analytics initiative has investigated how technology enables competitiveness, answering the key question: How are organizations leveraging data and analytics to increase operational efficiency, engage key stakeholders, and report on business successes?

For more, consider:

Leading Sustainable Organizations

MIT Sloan Management Review and The Boston Consulting Group (BCG) focused for eight years on the topic of sustainability. Over the course of the program, the partnership produced cutting-edge research on business adoption of sustainable practices and the integration of sustainability into business strategy.

We developed detailed analyses of the business cases for sustainability, sustainability-related profitability, and issues around collaboration and investment. Our recent focus has been the interface between corporations and the benefits of sustainable business practices.

Internet of Things

As organizations continue to champion the value of data to shape their futures, MIT SMR took a closer look at the internet of things. Our research found that obtaining business value using the connections the IoT creates between an organization and its customers, suppliers, and competitors depends on companies’ willingness to share data with other organizations.
For more, explore:

Social Business

MIT SMR first investigated the topic of social business in 2010, long before Facebook boasted billions of monthly users and dominated digital advertising spending and e-commerce logins.

Our initial research and new thought leadership explore the challenges and opportunities presented by social media.

For further reading: