


Fall 1995 Issue
FALL 1995 VOL. 37 · NO. 1 Rebuilding Behavioral Context: Turn Process Reengineering into People Rejuvenation Why are some companies able to remain vital, even after extensive reengineering, while others flounder and fail? The answer, according to these authors, lies in a company’s ability to rejuvenate its employees by establishing a behavioral context with four […]


Organizational Structure
The Nonmarket Strategy System
For managers, the challenge of understanding nonmarket forces — government, interest groups, activists, and the public — is frequently more difficult than understanding the market environment. The author develops a strategy system of principles, frameworks, and action plans to deal with the issues, in-stitutions, interests, and information that characterize the nonmarket environment. He uses the concept of a rent chain, analogous to the value chain, to show how com-panies can participate in policy-setting processes and generate leverage to their own benefit.
David P. Baron

Talent Management
Rebuilding Behavioral Context: Turn Process Reengineering into People Rejuvenation
Christopher A. Bartlett and Sumantra Ghoshal


Technology Implementation
Improve Software Quality by Reusing Knowledge and Experience
Victor R. Basili and Gianluigi Caldiera

Financial Management & Risk
A CEO Survey of U.S. Companies’ Time Horizons and Hurdle Rates
James M. Poterba and Lawrence H. Summers
