Winter 1999
Volume 40, Issue # 2

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Issues archive

An Incremental Process for Software Implementation

  • Research Feature
  • Read Time: 36 min 

A powerful way to implement advanced software technologies is through incrementalism. Each self-contained implementation sequence achieves a specific business result. Using the strategy at a large manufacturer of office furniture systems, the authors implemented supply-chain-planning and-scheduling software at six sites — on time and within budget. The three critical success factors were technology divisibility, technology and methodology fit, and technology and organization fit.

Brand Management Prognostications

  • Research Feature
  • Read Time: 26 min 

New technologies and emerging market trends, including a shift in power to retailers, are converging to alter traditional branding and brand management.


The Delta Model: Adaptive Management for a Changing World

  • Research Feature
  • Read Time: 46 min 

On the basis of research into 100 enterprises, the authors developed a helpful strategic tool, the Delta Model. Companies using the framework define strategic positions that reflect new sources of profitability, align the strategic options with their activities, and establish processes that adapt well to change. The researchers outline practical mechanisms for obtaining feedback from the adaptive processes, and they offer critical metrics to track performance.