Volume 40, Issue #2
Winter 1999 Issue
WINTER 1999 VOL. 40 · NO. 2 The Delta Model: Adaptive Management for a Changing World On the basis of research into 100 enterprises, the authors developed a helpful strategic tool, the Delta Model. Companies using the framework define strategic positions that reflect new sources of profitability, align the strategic options with their activities, and […]
Brand Management Prognostications
Pierre Berthon, James M. Hulbert and Leyland F. Pitt
Toyota’s Principles of Set-Based Concurrent Engineering
How Toyota’s product design and development process helps find the best solutions and develop successful products.