MIT Sloan Management Review’s first annual cross-industry survey of senior executives in collaboration with Google offers insight into organizations’ use of key performance indicators in the digital era.
Join the co-authors of “Using Analytics to Improve Customer Engagement” and special guest Teddy Bekele as they show how analytical innovators are gathering and sharing data to build loyalty and keep customers.
Teddy Bekele, David Kiron, and Sam Ransbotham
To calculate ROI accurately, you need to estimate the fraction of profits attributable to the investment.
Neil T. Bendle and Charan K. Bagga
An online questionnaire helps assess how well a company’s supply chain and sales operations are integrated.