Customer Psychology

When targeted promotions appeal to non-targeted customers.

Markets develop according to the specific paths by which innovations in a given field occur.

Conceptual frameworks provide insight into creating marketing strategies targeted at groups.

A new, easy-to-use procedure can help marketers determine customers’ willingness to pay.

Loyalty programs must enhance the overall value of the product or service and motivate buyers to make their next purchase.

Companies can successfully challenge industry leaders even without radical technological innovation.

Managers must adopt training and recruiting policies that compensate for institutional barriers to HR investment.