University of Chicago’s Berkeley Dietvorst explains why we can’t let go of human judgment — to our own detriment.
Berkeley J. Dietvorst, interviewed by Paul Michelman
Coca-Cola uses forward-looking analytics to understand its customer base and international distribution network.
Remco Brouwer and Mathew Chacko (Coca-Cola), interviewed by Sam Ransbotham
In turbulent markets, managers can build momentum for innovative strategies by rethinking the past, reconsidering present concerns – and reimagining the future.