Ideation

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Are Innovative Companies More Profitable?

  • Blog
  • Read Time: 7 min 

When a corporate culture is designed not just to encourage innovation but to systematically nurture employee ideas, the results are dramatic: The companies that have the greatest level of participation have the best ideas. They’ve also got the strongest profit growth. All this stems from a culture that recognizes that effective innovations can come from anyone, at any level in the organization.

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How to Build Collaborative Advantage

For multinationals, it is increasingly difficult to maintain competitive advantage on the basis of the traditional economies of scale and scope. Future advantage will go to those that can stimulate and support interunit collaboration to leverage their dispersed resources.

Weird Ideas That Spark Innovation

Managers don”t have to be told that to innovate they need to embrace drastically different practices from the ones they use for routine work. So why don”t they do it? According to the author, when business leaders see what innovation actually requires, they often recoil. In this article, Sutton has developed eight techniques to move teams and companies from working by rote to innovating.

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