A new tool for designing an analytics architecture can help marketers improve customer experience outcomes.
Raj Venkatesan and Kimberly A. Whitler
MIT SMR’s upcoming Executive Guide will discuss how companies can adapt to meet customers’ shifting expectations.
Companies already use data to make marketing decisions. Will deep learning enable a leap forward?
Glen Urban, Artem Timoshenko, Paramveer Dhillon, and John R. Hauser
Data best supports marketing when researchers fully understand what they want to measure and how.
Ken Faro and Elie Ohana
A webinar on how a documented data and analytics strategy can serve as a blueprint to guide marketers and decision makers in their daily roles.
A webinar with Casey Carey and Tauhid Zaman, moderated by Evan Schuman
Marketers need a holistic data and analytics approach to deliver personalized customer experiences.