Organizational Transformation
Why Digital Ability Trumps IQ
Transformation success requires moving beyond “digital IQ” by linking employee ability to performance outcomes.
Online Marketing
Latest
AI & Machine Learning
Digital First, Physical Second: Wayfair’s Fiona Tan
Wayfair’s CTO describes how the e-commerce retailer uses AI and machine learning to support customers and manage risk.
Social Media
What the West Can Learn From China’s Live Commerce Success
While livestreamed shopping is booming in China, it has struggled to take off in the West.
AI & Machine Learning
The Perils of Applying AI Prediction to Complex Decisions
Artificial intelligence may look poised to tackle tricky business decisions — but it only works for certain sorts of problems.
Digital Marketing
10 Principles of Modern Marketing
Lessons from technology marketing industry leaders in the digital era.
AI & Machine Learning
Five AI Solutions Transforming B2B Marketing
AI offers a helping digital hand to overburdened B2B marketing departments.
Digital Marketing
Deriving Value From Conversations About Your Brand
Online and off-line customer conversations about your brand require separate marketing strategies.
Global Strategy
Lessons From China’s Digital Battleground
This online exclusive article discusses why the dramatic rise of China’s digital leaders has put the squeeze on Western internet giants.
Digital Marketing
Pass the Word: Peer Influence Has Big Impact on Online Market Dynamics
A study of cryptocurrency markets dissects the role of peer influence in online purchasing decisions.
Business Models
The Store Is Dead — Long Live the Store
Legacy offline stores and online retailers are each finding their way to a new kind of shopping experience: the showroom.
Digital Marketing
The Power of Product Recommendation Networks
Online product recommendation networks can spread demand from one product to another.
Digital Marketing
Customizing Social Media Marketing
There is no one-size-fits-all strategy for social media marketing. Instead, companies need to tailor campaigns to fit their products.
Social Media
Moving Beyond Marketing
The 2014 research report by MIT Sloan Management Review and Deloitte finds that measurement sophistication is finally taking hold in social business.
Collaboration
Social Business: Flat or Hierarchical? A Surprising Answer
“Loosely coupled” organizations are models for managing a social media-driven business environment.
Digital Marketing
Increasing the ROI of Social Media Marketing
Using a seven-step process, an ice cream retailer substantially improved its social media marketing.
Analytics & Business Intelligence
Innovating With Analytics
Data-savvy organizations are using analytics to innovate — and to gain competitive advantage.
Digital Marketing
The Perils of Social Coupon Campaigns
To gain from social coupons, businesses should craft deals carefully — without giving too much away.
Digital Marketing
How to Get Your Messages Retweeted
What increases the chance of “retweeting,” so company tweets are shared with recipients’ networks?
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