Revenue Strategy

Brightcove CMO Jennifer Griffin Smith discusses using video as an innovative tool for marketing.

Tom Davenport and Laks Srinivasan share findings from a recent Return on AI Institute study for which they interviewed more than 45 executives about their organizations’ uses of artificial intelligence.

Winning back the gig economy, competing with revenue models, and managing teams in uncertain times.

Three kinds of revenue models make companies increasingly accountable for customer outcomes.

A star’s absence, even if it’s just a night off, can mean big financial losses for NBA teams.

Data on its own has value, but insights from that data substantially increase its value.

Accelerating compression of both revenues and profits in some businesses can be fatal, and fast.

Generating good innovation proposals from within the ranks of the organization is only the beginning. The more difficult part is creating a selection process that identifies which ideas to implement.

Netflix’s allocation policy is part of a growing trend.