Social Media
What Do Strategy Experts Think of Elon Musk’s Twitter Blue Policy?
Experts consider whether charging for user verification will lead to increased user engagement and trust on Twitter.
User Experience
Latest
New Product Development
AI in Your Living Room: Peloton’s Sanjay Nichani
Sanjay Nichani discusses how Peloton Interactive is using computer vision technology in its newest home fitness product.
Customers
How Customer Connections Can Help Drive Decision-Making for Marketers
In a Q&A, Eventbrite CMO Tamara Mendelsohn discusses how the pandemic deepened the company’s connections with customers.
Social Media
Why Social Engagement May Be More Important Than Marketing
Companies need to focus more on the people already invested in the brand, says the president and COO of Sprinklr.
Digital Marketing
Creating Online Videos That Engage Viewers
The Holy Grail of modern online marketing is video content that “goes viral.” So how does it happen?
Collaboration
BMW Test-Drives Mobile Microvideo
BMW looks to drive consumer-to-consumer marketing using mobile phones, microvideo.
New Product Development
A Challenging Question for Innovators
MIT’s Michael Schrage asks: “Who do you want your customers to become?”
Innovation Strategy
Customers and service innovation
A new working paper looks at customers’ role in innovation in a service industry: banking.
Quality & Service
Designing Waits That Work
Designers at restaurants and theme parks are leading the way in thinking about how to make waiting in line more pleasant.
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