Executives in the automotive sector believe that machine learning can help them achieve their marketing goals, but that doesn’t necessarily mean they invest in that ambition.
With a new scrutiny around technology user data and privacy, we must not forget about the potential dangers of the technology itself.
Five steps to make sure your data and analytics efforts pay off in the long term.
Join us on Twitter to discuss how next-generation measurement can drive change in your organization.
Businesses are redefining how they create value, says MIT SMR’s 2018 Strategic Measurement study.
Before your next large-scale product launch, try leveraging uncertainty for competitive advantage.
B2B companies need to develop ways to help specific customers achieve better outcomes.
Retailers can boost profits and prevent abuse by tailoring their return policies with analytics.
Focusing on customers and employees leads to the delivery of winning customer experiences.
KPIs measuring customer satisfaction and/or customer loyalty aren’t good enough anymore.
MIT professor Munther Dahleh proposes a marketplace for data that bases the cost of data on the financial value it generates
Digital growth often comes at the expense of customer experience, but a new approach offers a win-win.
Improving customer experience offers more long-term benefits than “earn-and-burn” loyalty programs.
Companies need to think about how they can become a customer destination.
MIT Sloan Management Review’s first annual cross-industry survey of senior executives in collaboration with Google offers insight into organizations’ use of key performance indicators in the digital era.
Are you on the path toward strong KPI alignment? Take this self-assessment to uncover challenges and opportunities based on your score.
This online exclusive article discusses why the dramatic rise of China’s digital leaders has put the squeeze on Western internet giants.
Retailers have new challenges in getting customers to accept different prices on different channels.
What sets leading companies apart is not so much the number of metrics they track but how they use them to better engage customers — and thereby grow their businesses.
Professional success in today’s hyper-connected workplace demands “distracted focus.”
