Strongly Disagree
“Attempting this strategy half-heartedly can lead to a backlash. Those who succeed are those who are authentic.”
Olenka Kacperczyk
London Business School
Disagree
“Firms are composed of people who care about issues and outcomes and will choose to advocate for what they think is right, even if there are short-run costs.”
Preston McAfee
Economist
Agree
“These statements may backfire if some firms’ strategies are inconsistent with their political statements.”
Annamaria Conti
IE Business School
